GUIDANCE

The Next Chapter of Cotton

Why We Should Pay Attention to Traceable Recycled Cotton

Cotton is a year-round wardrobe essential. It's a comfortable, soft, and durable fabric that's easy to care for. But it also has some serious environmental impacts. The pesticides used in cotton farming pollute the water and degrade the soil. They even threaten the health of farm workers and communities near cotton fields. That's why we're increasingly turning to organic and recycled cotton. For our first Spring-Summer collection, we're introducing ‘transparently traceable’ recycled cotton.

Traceability Matters

We want to make sure that our products are made with materials that can be traced back to their origin. This is why we use GRS-certified yarns. GRS stands for Global Recycled Standard. It's an international certification that verifies the use and traceability of recycled materials. It's not just about recycling. It also looks at environmental and social factors, such as whether chemicals with harmful potential are not used and whether workers are treated fairly in a safe environment. When you choose GRS-certified products, you're supporting the environment and the people behind it all.

We're Making Progress

If a product is GRS-certified, every stage—from raw materials to fabric, finished product manufacturer, brand, and retailer—must be certified. Our brand and products aren't fully GRS-certified yet, but the material we use is. We use GRS-certified yarns that let us track exactly what kind of recycled material is used and in what proportion. Thanks to close cooperation with our yarn suppliers, we can guarantee that our materials meet this standard. As we expand our Spring-Summer collection, we plan to increase the proportion of traceable recycled materials.

Everyday Essentials crafted from Recycled Cotton

Soft, breathable and easy-to-wear, our essentials are designed to keep you comfortable all day long. Whether you're lounging at home, going for a walk, or having a relaxing gathering with friends, they can be worn just about anywhere and styled up with total ease.